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Business Travel By Rob Davidson

Business Travel
by Rob Davidson

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$13.99
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Business travel is a fast-expanding sector of the travel and tourism industry. This work includes a comprehensive study of the worldwide business tourism market. It covers topical issues such as the use of information and communications technology, return-on-investment, ethical issues and the impact of terrorism on business travel.
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Business Travel Summary


Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel by Rob Davidson

For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding.

Readership: A core text for Undergraduate, Postgraduate and Diploma students following courses in Business Travel and Tourism. Suitable for advanced level courses in business travel offered by the Guild of British Travel Agents and practitioners involved in the distribution and/or supply of business travel and tourism services. Supplementary reading for undergraduate Hospitality Management courses.

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Table of Contents


PREFACE
ACKNOWLEDGEMENTS
1 INTRODUCTION TO BUSINESS TRAVEL
Case-study: EIBTM: a new look for the 21st century
2 INDIVIDUAL BUSINESS TRAVEL
Case-study: The Guild of European Business Travel Agents and the UK's Guild of Business Travel Agents
Case-study: Business Travel International
3 THE MEETINGS INDUSTRY
Case-study: The Austria Center, Vienna
Case-study: Meeting in Madrid
4 INCENTIVE TRAVEL
Case-study: Iceland as an incentive destination
Case-study: Golf developments in Scotland
5 THE EXHIBITIONS INDUSTRY
Case-study: National Starch & Chemical
Case-study: CeBIT, Hanover
References
Glossary of terms
6 CORPORATE HOSPITALITY
Case-study: Legoland, Windsor
7 THE BUSINESS AND PLEASURE INTERFACE
APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS

Additional information

GOR002650868
Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel by Rob Davidson
Rob Davidson
Used - Very Good
Paperback
Pearson Education Limited
2002-12-13
304
0582404444
9780582404441
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.