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Business Travel Beulah Cope

Business Travel By Beulah Cope

Business Travel by Beulah Cope


$20.49
Condition - Very Good
Only 4 left

Summary

Business travel is a fast-expanding sector of the travel and tourism industry. This work includes a comprehensive study of the worldwide business tourism market. It covers topical issues such as the use of information and communications technology, return-on-investment, ethical issues and the impact of terrorism on business travel.

Business Travel Summary

Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel by Beulah Cope

For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding. Readership: A core text for Undergraduate, Postgraduate and Diploma students following courses in Business Travel and Tourism. Suitable for advanced level courses in business travel offered by the Guild of British Travel Agents and practitioners involved in the distribution and/or supply of business travel and tourism services. Supplementary reading for undergraduate Hospitality Management courses.

Table of Contents

PREFACE ACKNOWLEDGEMENTS 1 INTRODUCTION TO BUSINESS TRAVEL Case-study: EIBTM: a new look for the 21st century 2 INDIVIDUAL BUSINESS TRAVEL Case-study: The Guild of European Business Travel Agents and the UK's Guild of Business Travel Agents Case-study: Business Travel International 3 THE MEETINGS INDUSTRY Case-study: The Austria Center, Vienna Case-study: Meeting in Madrid 4 INCENTIVE TRAVEL Case-study: Iceland as an incentive destination Case-study: Golf developments in Scotland 5 THE EXHIBITIONS INDUSTRY Case-study: National Starch & Chemical Case-study: CeBIT, Hanover References Glossary of terms 6 CORPORATE HOSPITALITY Case-study: Legoland, Windsor 7 THE BUSINESS AND PLEASURE INTERFACE APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS

Additional information

GOR002650868
9780582404441
0582404444
Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel by Beulah Cope
Used - Very Good
Paperback
Pearson Education Limited
20021218
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Travel