Marketing Decisions for New and Mature Products Robert A. Hisrich

Name: Marketing Decisions for New and Mature Products By Robert A. Hisrich
SKU: 9780675206471
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Marketing Decisions for New and Mature Products by Robert A. Hisrich

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Summary

A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

Marketing Decisions for New and Mature Products Summary

Marketing Decisions for New and Mature Products: Planning, Development and Control by Robert A. Hisrich

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

The role of new products and their environment; competitive analysis and market intelligence for the strategic planning process; strategic management of product mix; the marketing plan; organizing for new products; planning techniques and product positioning; product innovation; introduction to the product planning and development process; evaluating product ideas; market testing the new product; market analysis and definition; diffusion of innovations; forecasting sales potential; branding and packaging decisions for new as well as mature products; pricing the product; distributing the new and growing product; promoting the product; managing the product in early stages; managing the mature product; control decisions for new, mature and declining products; social and environmental issues; the future.

Additional information

Sku

GOR001901033

ISBN 13

9780675206471

ISBN 10

0675206472

Title

Marketing Decisions for New and Mature Products: Planning, Development and Control by Robert A. Hisrich

Author

Robert A. Hisrich

Condition

Used - Very Good

Binding type

Hardback

Publisher

Pearson Education (US)

Year published

1991-03-06

Number of pages

531

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Marketing Decisions for New and Mature Products Robert A. Hisrich

Marketing Decisions for New and Mature Products by Robert A. Hisrich

Summary

Marketing Decisions for New and Mature Products Summary

Marketing Decisions for New and Mature Products: Planning, Development and Control by Robert A. Hisrich

Table of Contents

Additional information

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