. . . fifteen texts which are essential reading for anyone interested in semiotics . . . This collection will surely become a standard text for those who teach semiotics, aesthetics or philosophy of language. -International Philosophical Quarterly
This volume presents the classic statements in semiotics and touches on a vast set of problems and themes-philosophical, aesthetic, literary, cultural, biological, and anthropological.
Robert E. Innis
Introduction
Charles S. Peirce
Logic as Semiotic: The Theory of Signs
Ferdinand De Saussaure
The Linguistic Sign
V.N. Volosinov
Verbal Interaction
Karl Buhler
The Key Principle: The Sign-Character of Language
Susanne K. Langer
Discursive and Presentational Forms
Claude Levi-Strauss
Structural Analysis in Linguisits and in Anthropology
Gregory Bateson
A Theory of Play and Fantasy
Roman Jakobson
Closing Statement: Linguistics and Poetics
Charles Morris
Signs and the Act
Roland Barthes
Rhetoric of the Image
Meyer Schapiro
On Some Problems in the Semiotics of the Visual Arts: Field and Vehicle in Image-Signs
Emile Benveniste
The Semiology of Language
Umberto Eco
The Semantics of Metaphor
Rene Thom
From the Icon to the Symbol
Thomas A. Sebeok
Zoosemiotic Components of Human Communication
Index of Names
Index of Subjects
