Improving Marketing Effectiveness by Robert Shaw
After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
Improving Marketing Effectiveness
Improving Marketing Effectiveness
Summary
Essential information for the cut-throat world of business.
Improving Marketing Effectiveness Summary
Additional information
GOR013673745
9781861970541
1861970544
Improving Marketing Effectiveness by Robert Shaw
Used - Like New
Hardback
Profile Books Ltd
1998-08-24
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins