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Retailing: An Introduction By Roger Cox

Retailing: An Introduction
by Roger Cox

'Retailing: An Introduction', fifth edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities.

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Retailing: An Introduction Summary


This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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Additional information

GOR001682013
Retailing: An Introduction
Roger Cox
Very Good
Paperback
Pearson Education Limited
2004-03-11
352
0273678191
9780273678199
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.