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Retailing: An Introduction By Roger Cox

Retailing: An Introduction
by Roger Cox

'Retailing: An Introduction', fifth edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities.
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Retailing: An Introduction Summary


This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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Additional information

Sku
GOR001682013
Title
Retailing: An Introduction
Author
Condition
Very Good
Binding type
Hardback
Publisher
Pearson Education Limited
Year published
Number of pages
352
ISBN 10
0273678191
ISBN 13
9780273678199
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.