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The Art Of Choosing By Sheena Iyengar

The Art Of Choosing by Sheena Iyengar

Condition - Very Good
$28.49
Only 2 left

Summary

* An eye-opening account of the hidden workings of choice in everyday life
* Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them

The Art Of Choosing Summary

The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them by Sheena Iyengar

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

The Art Of Choosing Reviews

** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to * Atul Gawande, author of BETTER and COMPLICATIONS *
** 'No one asks better questions, or comes up with more intriguing answers * Malcolm Gladwell, author of THE TIPPING POINT *

About Sheena Iyengar

Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

Additional information

GOR010574916
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them by Sheena Iyengar
Used - Very Good
Paperback
Little, Brown Book Group
2011-04-07
352
B01BITJO62
9780349121420
Short-listed for FT and Goldman Sachs Business Book of the Year Award 2010 (UK)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Art Of Choosing