What is the significance of televangelism in America? How is it organized and financed? Who watches it? These are some of the key questions raised and answered in this book. The author offers a measured analysis of all aspects of televangelism. Included here are discussions of how televangelism fits in with the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; and the relation of televangelism to conservatism and politics. Bruce also provides an assessment of the wave of scandals involving televangelical stars which swept over religious television broadcasting in the 1980s. The book will be of interest to students of the media, religion, communications and contemporary American life.