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Flash for the Real World Steve Street

Flash for the Real World By Steve Street

Flash for the Real World by Steve Street

Reviews:
$22.49
Condition - Very Good
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Summary

E-commerce case studies from one of the leading Flash developers

Flash for the Real World Summary

Flash for the Real World: E-Commerce Case Studies by Steve Street

This book will have case studies directed to intermediate, advanced and professional Flash developers. It is assumed that all readers are familiar with Flash and how to use its tool sets. The advanced case study will mention additional web technologies such as ASP, JavaScript and SQL Server but these technologies will not necessarily need to be fully understood by the reader. The other technologies that are used in the book will not be explained in tutorial manner, instead they are mentioned in order to show how they were used to supplement and extend the capabilities of Flash. The goal of the case studies is not to provide copy and paste code or timelines but to reveal the process to the reader so they can elevate their projects to the same.

About Steve Street

Steve Street has a Bachelor of Fine Arts in Graphic Design and has been working in the creative industry for 13 years and in the interactive arts for 8 years. For four years Steve was the Director of Interactive Services for a Cambridge, MA Internet consulting company. Steve also acted as Executive Producer and Director of Engineering for Furniture.com. Steve is now an independent consultant for his own company, Hookumu Interactive Solutions, developing highly interactive projects for a broad range of clients.

Throughout his career Steve has worked with clients such as AT&T, Bidder's Edge Inc., BOSE Corporation, IBM, Lotus Development Corporation, Prudential, Houghton Mifflin and many more. Steve has been working with Flash since it was Future Splash Player before Macromedia acquired it in 1997 and has developed many award-winning solutions including the Furniture.com Room Planner.

Table of Contents

(NOTE: Each chapter begins with an Overview.)

Designers, Experimenters, and DaVinci's a.k.a. The Introduction.


1. Intellisync Product Demo.

The Players. The Client's Need: Introducing Enterprise Intellisync. The Solution. Post-Mortem.



2. George the Cat Holiday Card.

The Players. The Client's Need: Introducing George the Cat. The Solution.



3. DesignMentor.com.

The Players. The Client's Need: Introducing DesignMentor.com. The Solution. Post-Mortem.



4. Hookumu.com.

The Players. The Client's Need: Introducing Hookumu.com.



5. LEGO Build It Prototype.

The Players. The Client's Need: Hookumu Business Development. The Solution.



6. Furniture.com's Room Planner.

The Players. The Client's Need: Increased Conversion Rates. Post-Mortem.



Appendix A: Flash Resources on the Web.


Index.

Additional information

GOR002929267
9780672320798
0672320797
Flash for the Real World: E-Commerce Case Studies by Steve Street
Steve Street
Used - Very Good
Hardback
Pearson Education (US)
20010730
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Flash for the Real World