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International Cases in Tourism Management Susan Horner

International Cases in Tourism Management By Susan Horner

International Cases in Tourism Management by Susan Horner

Reviews:
$22.49
Condition - Very Good
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Very Good

Summary

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

International Cases in Tourism Management Summary

International Cases in Tourism Management by Susan Horner

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

International Cases in Tourism Management Reviews

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

About Susan Horner

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Table of Contents

Part 1 Introduction

Chapter 1 The Role of Case Studies in Learning
Chapter 2 Key Issues in International Tourism Management
Chapter 3 Introduction to the Case Studies

Part 2 The Case Studies

Section 1 Tourism Organization
Case study 1 British Airways
Case study 2 The 'Lonely Planet' Phenomenon
Case study 3 MyTravel Group plc
Case study 4 Pacific Asia Travel Association
Case study 5 Tourism Concern
Case study 6 Touristik Union International and Its Environmental Policies

Section 2 Tourism Destinations
Case study 7 Tourism in Asia-Pacific
Case study 8 Dubai
Case study 9 The Role of Visitor Attractions in Dublin, Ireland
Case study 10 Adventure Tourism in Iceland
Case study 11 Las Vegas, USA: Portrait of a Market Leader
Case study 12 Tourism in Russia

Section 3 Sectors of Tourism Industry
Case study 13 Boutique Hotels
Case study 14 Budget Airlines in the UK
Case study 15 The UK Cruise Market
Case study 16 Online Retail Travel - Expedia
Case study 17 The Brochures of Tour Operators
Case study 18 Wildlife Tourism in Southern Africa
Case study 19 Hong Kong Disneyland
Case study 20 The Guggenheim Museum, Bilbao, Spain

Section 4 Issues in Tourism
Case study 21 Airline Frequent Flyer Programmes
Case study 22 All-Inclusive Resorts
Case study 23 Clubbing and Party Tourism in the Mediterranean
Case study 24 Corporate Social Responsibility in Tourism
Case study 25 Ecotourism - Belize
Case study 26 Tourism Education and Training
Case study 27 Employment in Tourism
Case study 28 International Hotels Environmental Initiative
Case study 29 Researching Tourist Satisfaction
Case study 30 Sex Tourism
Case study 31 Timeshare Development
Case study 32 Tourism and Travellers with Disabilities
Case study 33 Tourism and the Purchase of Property in Foreign Countries
Case study 34 Tourism and Rural Development
Case study 35 Tourism and Terrorism
Case study 36 Vacation Costs, Different Destinations, and
Independent Travellers 369

Section 5 The Future of Tourism
Case study 37 Hotel Bourazani, Greece - An Entrepreneur's
Contribution to Sustainable Tourism
Case study 38 Tomorrow's Tourists

Additional information

GOR003919756
9780750655149
0750655143
International Cases in Tourism Management by Susan Horner
Susan Horner
Used - Very Good
Paperback
Taylor & Francis Ltd
2003-12-09
410
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Cases in Tourism Management