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International Business By Tamer Cavusgil

International Business by Tamer Cavusgil

Condition - Very Good
$45.99
Only 1 left

Summary

For undergraduate and graduate level International Business courses.

CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.

International Business Summary

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil

For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses the "new realities" of teaching International Business by connecting instructor's around the world with each other and with engaging information to create a community of instructors.

Table of Contents

I. FOUNDATION CONCEPTS

1. Introduction: What is International Business?

2. Globalization of Markets and the Internationalization of the Firm

3. Organizational Participants that Make International Business Happen

4. Theories of International Trade and Investment

II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

5. The Cultural Environment

6. The Country Level Political and Legal Systems

7. Government Intervention in International Business

8. Regional Economic Integration

9. Understanding Emerging Markets

10. The International Monetary and Financial Environment

III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS

11. Global Strategy and Organization

12. Global Market Opportunity Assessment

IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS

13. Exporting and Countertrade

14. Foreign Direct Investment and Collaborative Ventures

15. Licensing, Franchising and other Contractual Strategies

16. Global Sourcing

V. FUNCTIONAL AREA EXCELLENCE

17. Marketing In the Global Firm

18. Human Resource Management in the Global Firm

19. Financial Management and Accounting In the Global Firm

Opening Vignettes and Closing Cases at a Glance

MSBs at a Glance

A Guide to Using the CKR Knowledge Portal (c) (Laminated Insert)

Glossary (Subject/Author/Company Index)

The Educators Consortium: International Market Research and Competitive Intelligence

Additional information

GOR005028864
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil
Used - Very Good
Hardback
Pearson Education (US)
2007-11-14
704
0131738607
9780131738607
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business