Knowing what you stand for isn't just about philosophy and personal ethics. Neither is it just about your values and your principles. It's also a crucial part of what you communicate about yourself. It signals to others what you have to offer and where you want to fit in the new marketplace.

In an increasingly transparent world it is becoming harder to grasp who you really are and what you stand for. Time to brand yourself as you would an exciting new product. With the 4-dimensional method of personal branding, easy-to-use powerful tools help you create your own brand and launch it with style. Know what you stand for and you will stand out from everyone else.

• Addresses something we all feel the need for - "identity", in a practical, "how-to" way

• Gets fast results in personal change, success, profit in business as well as personal satisfaction and recognition at work