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Selling to the Affluent By Thomas Stanley

Selling to the Affluent
by Thomas Stanley

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Provides strategies of selling to affluent people.
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Selling to the Affluent Summary


Selling to the Affluent by Thomas Stanley

"I told you how to find them. Now learn how to sell them." - Dr. Thomas J. Stanley. "Dr. Stanley's strategies consider the real needs of the high income professionals - needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means". - Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. "Must reading for anyone who is serious about building a career in sales to wealthy individuals." - J. Arthur Urciuoli, Director of Marketing, Merrill Lynch. ""Selling to the Affluent" is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent." - William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York.

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About Thomas Stanley


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Additional information

GOR004545233
Selling to the Affluent by Thomas Stanley
Thomas Stanley
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1997-08-22
496
0070610495
9780070610491
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.