Research Methods for Business: A Skill-building Approach by Uma S. Sekaran
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Research Methods for Business
Summary
Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.
Research Methods for Business Summary
Table of Contents
Introduction to research; the research process; experimental designs; measurement of variables; data-collection methods; sampling; a refresher on some statistical terms and tests; data analysis and interpretation; the research report.
Additional information
GOR001862267
9780471618898
0471618896
Research Methods for Business: A Skill-building Approach by Uma S. Sekaran
Used - Very Good
Hardback
John Wiley and Sons Ltd
19920609
444
N/A
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