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Principles Corporate Communication By Van Riel

Principles Corporate Communication by Van Riel

Condition - Very Good
$15.99
Only 3 left

Summary

Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications.

Principles Corporate Communication Summary

Principles Corporate Communication by Van Riel

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Table of Contents

Foreword by Wally Olins. Introduction. Corporate Identity. Corporate Image. An Effective Corporate Identity Programme. Organising Communication. Practical Illustrations.

Additional information

GOR001734573
9780131509962
0131509969
Principles Corporate Communication by Van Riel
Used - Very Good
Paperback
Pearson Education (US)
1995-06-06
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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