Wally Olins. Brand New. Wally Olins

Name: Wally Olins. Brand New. By Wally Olins
SKU: 9780500291399
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Wally Olins. Brand New. by Wally Olins

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Summary

Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.

Wally Olins. Brand New. Summary

Wally Olins. Brand New.: The Shape of Brands to Come by Wally Olins

Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as 'the world's leading practitioner of branding and identity'. No one interested in branding, marketing, business or contemporary culture will want to be without it.

Wally Olins. Brand New. Reviews

'Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading' - John Diefenbach, Chairman of MBLM
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum
'A thrilling analysis of how branding and globalisation have shaped one another ... essential reading' - Creative Bloq

About Wally Olins

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

Additional information

Sku

GOR013621598

ISBN 13

9780500291399

ISBN 10

050029139X

Title

Wally Olins. Brand New.: The Shape of Brands to Come by Wally Olins

Author

Wally Olins

Condition

Used - Well Read

Binding type

Paperback

Publisher

Thames & Hudson Ltd

Year published

20140407

Number of pages

200

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book