Global Marketing, Global Edition by Warren Keegan
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketingwith comprehensive cases.
Global Marketing, Global Edition
Summary
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketingwith comprehensive cases.
Global Marketing, Global Edition Summary
Table of Contents
- Chapter 1 IntroductIon to Global Marketing
- Chapter 2 The Global Economic Environment
- Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing
- Chapter 4 The Global Cultural EnvIronment
- Chapter 5 Global Customers
- Chapter 6 Global Marketing Information Systems and Research
- Chapter 7 Segmentation, Targeting, and Positioning
- Chapter 8 Global Entry and Expansion Strategies
- Chapter 9 Competitive Analysis and Strategy
- Chapter 10 Product Decisions
- Chapter 11 Pricing Decisions
- Chapter 12 Global Marketing Channels
- Chapter 13 Global Integrate Marketing Communications
- Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort
- Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability
- Chapter 16 The Future of Global Marketing
Additional information
GOR013641607
9780273768685
0273768689
Global Marketing, Global Edition by Warren Keegan
Used - Well Read
Paperback
Pearson Education Limited
2013-06-20
480
N/A
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