China is one of the first few non-EU member states to be covered by the Jean Monnet Programme. By studying its implementation in China through interviews with EU officials, Chinese professors, and college students who were and are involved in the program, this book enables a better understanding of why and how it works in the Chinese context. Furthermore, this book on the role of the Jean Monnet Programme in EU public diplomacy adds first-hand empirical material to the existing literature on public diplomacy implementation through educational programmes.