Customer-Centric Project Management by Elizabeth Harrin

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Summary

Explains what customer-centricity means in terms of how you work and its importance for project performance. This title uses tools and processes to guide customer-centric thinking to help you see the results of engagement and demonstrates how things can improve, even on difficult projects.

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Customer-Centric Project Management by Elizabeth Harrin

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. This is a practical, rigorous and well-researched text. It draws on established models and uses the example of project implementation in a healthcare environment to demonstrate the impact of this significant way of thinking about value. The authors can't guarantee that the Exceed process will radically improve project success rates, and no process can. Adopting a customer-centric mindset and using the Exceed process to measure and monitor customer satisfaction will, however, help you move towards working with happier, more engaged stakeholders.
’Customer centricity should be in the DNA of every worthwhile organisationSadly this is not the case. This book and the themes which are developed will require executives and I.T. professionals to confront the truth about their fundamental relationship with the customer. If, through the application of the tools and approach represents a catalyst for changing mindsets, then this book will achieve a great deal. The book will require the reader to reflect upon all aspects of the customer proposition which for me is a key test for the true impact.’ David Ankerson, Managing Director, Incite Management Consulting
Elizabeth Harrin has huge experience managing IT and business change projects. As Head of Applications and Programme Delivery for Spire Healthcare, she manages a multi-disciplinary team and a varied portfolio of projects.
SKU Unavailable
ISBN 13 9781409443124
ISBN 10 1409443124
Title Customer-Centric Project Management
Author Elizabeth Harrin
Series Routledge Frontiers In Project Management
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2012-10-03
Number of pages 132
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.