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Data Analysis by Lijiang Shen
Volume 2 of Quantitative Research Methods in Communication Science covers statistical methods, specialized methods, and computer-assisted data analysis. The book concludes with an epilogue discussing future directions of quantitative research methods in communication science. The section on statistical methods includes chapters on ANOVA/regression, latent cluster/profile analysis, mediation and moderation analysis, dyadic data analysis, multilevel modeling, structural equation modeling, longitudinal data analysis, models of within-individuals change over time, meta-analysis and research synthesis, and Bayesian methods. The section on specialized methods includes chapters on virtual reality, eye-tracking, neuroimaging methods, and physiological methods. The section on computer-assisted data analysis includes chapters on textual data analysis, agent-based modeling, semantic network analysis, machine learning, visual/image processing, and video processing. This volume is the second of two that coverstate-of-the-art quantitative communication research methods.
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Fundamental Issues, Measurement and Study Design
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Management and Economics of Communication
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Communication and Sport
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Visual Communication
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Nonverbal Communication
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Communicating Risk and Safety
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Communication and Media Ethics
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Communication Competence
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Interpersonal Communication
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Communication and Technology
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Verbal Communication
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Theories and Models of Communication
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Mediatization of Communication
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Communication and Learning
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Intercultural Communication
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Entertainment Media and Communication
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Crisis Communication
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Organizational Communication Theory and Research
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Environmental Communication
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Journalism
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Political Communication
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Science Communication
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Public Relations
Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.
| SKU | Unavailable |
| ISBN 13 | 9783111203423 |
| ISBN 10 | 3111203425 |
| Title | Data Analysis |
| Author | Lijiang Shen |
| Series | Handbooks Of Communication Science |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | De Gruyter |
| Year published | 2026-06-22 |
| Number of pages | 440 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |






















