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Fundamental Issues, Measurement and Study Design by Lijiang Shen
Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.
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Data Analysis
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Management and Economics of Communication
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Communication and Sport
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Visual Communication
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Nonverbal Communication
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Communicating Risk and Safety
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Communication and Media Ethics
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Communication Competence
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Interpersonal Communication
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Communication and Technology
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Verbal Communication
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Theories and Models of Communication
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Mediatization of Communication
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Communication and Learning
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Intercultural Communication
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Entertainment Media and Communication
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Crisis Communication
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Organizational Communication Theory and Research
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Environmental Communication
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Journalism
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Political Communication
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Science Communication
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Public Relations
Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.
| SKU | Unavailable |
| ISBN 13 | 9783111087061 |
| ISBN 10 | 3111087069 |
| Title | Fundamental Issues, Measurement and Study Design |
| Author | Lijiang Shen |
| Series | Handbooks Of Communication Science |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | De Gruyter |
| Year published | 2026-06-22 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |