Books by Nichola Reeder

Nichola Reeder escaped the corporate world in 2012 with over 15 years' experience in sales, marketing and communications, having worked on brands including Asda, Dolmio, Uncle Ben's, Heineken & Fosters. Her passion is to help businesses tell their commercial story more effectively, whether through the media, live events or digitally. Within the event industry specifically, she has helped train armies of stand staff, delivered hours of engaging live content and helped event organisers understand how they add more value for exhibitors and visitors. In a varied career path, Steve Reeder has experienced working within the public, private and charitable sectors, building a range of skills across operations, people management and stakeholder influence at a senior level, before co-founding 12th-Man Solutions. His specialism is developing creative and workable solutions to help clients secure the outcomes they want. Within events, he is an expert at breaking down operational challenges to bring exhibitors' vision to life in a way that engages with a visitor but keeps on the right side of Health & Safety regulations and practical restrictions. He's widely known as 'Steve'll-Fix-It', especially when on-site snags need smoothing out.