Books by Tiha Von Ghyczy

THE STRATEGY INSTITUTE OF THE BOSTON CONSULTING GROUP (BCG) was formed to enrich the Group's thinking by collecting insights into the nature of strategy from various academic fields and transferring them to strategy in business and society. TIHA VON GHYCZY is a faculty member at the University of Virginia's Darden School of Business. He is a Fellow of The Strategy Institute of The Boston Consulting Group. As a former partner of BCG, he was engaged in the practice groups for manufacturing/time-based competition and high technology. BOLKO VON OETINGER is a Senior Vice Presi-dent of The Boston Consulting Group and Director of the firm's Strategy Institute. He is a member of BCG's Technology and Communications practice and has published several articles and books on strategy and innovation. CHRISTOPHER BASSFORD is Professor of Strategy at the National War College in Washington, D.C. A former U.S. Army artillery officer, he is the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America and The Spit-Shine Syndrome: Organizational Irrationality in the American Field Army.