From Sainsbury's to Cadbury's, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has 'gone mainstream'.
Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade's future.
With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.
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'Fairtrade has brought considerable benefits to millions of the poor, but is still in its infancy. This highly readable account will help Fairtrade to grow and for the benefits to spread to millions more' -- John Madeley, co-author 50 Reasons to Buy Fair Trade 'Provides an insightful and important analysis of the development of the Fair Trade movement world wide, built around the experiences and perspectives of several of the key individuals who led the way' -- Mary Robinson, from the foreword
About Edited by John Bowes
John Bowes was chairman of Twin, a producer-owned membership organisation dedicated to developing the fair trade supply chain for coffee, nuts, cocoa, sugar and fruit farmers. He edited The Fair Trade Revolution (Pluto, 2010).
Table of Contents
Foreword Contributors Introduction 1. A Brilliant Idea - John Bowes Part I: Producers 2. The Impact of Fairtrade - Harriet Lamb 3. Rachel's Blog - Rachel Archer 4. The Road to Freedom - Pedro Haslam and Nicholas Hoskyns 5. Heroes and Demons - Jeroen Kroezen Part II: Consumers 6. Campaigning for Justice - Joe Human and Bruce Crowther 7. A Glass and a Half Full - David Croft and Alex Cole 8. Honesty, Openness and Social Responsibility - John Bowes 9. Banana Breakthrough - Matt North Part III: Future Challenges 10. The Greatest Challenge - Jonathan Rosenthal 11. Tricky Waters - Tomy Mathew 12. Scale without Compromise - Harriet Lamb 13. Raising the Bar or Redirecting the Flood - Robin Murray 14. When the Rain Stops - John Bowes Notes on Contributors Index
The Fair Trade Revolution by Edited by John Bowes
Edited by John Bowes
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