Described as "the most anticipated book in college publishing", Mankiw's Principles of Economics is finally here. And what makes it stand out from all of the other principles texts? He wrote it for the students. He wanted to bring economics to life for them and keep them interested in it. How did he do this? He has written a briefer text that explains economics by the rules not the exceptions, and by applications, not a lot of theory. In keeping with this theme, he has revealed to students how economics affects their everyday lives by building in a strong policy orientation to show them economics in "action". These are just a few of the strong points this book has to offer. Available spring 1999: EconActive software for students which includes 33 interactive Java graphs, cyber-problems, quizzes with feedback on answers and also includes brief chapter notes/key terms taken from the book. Features: * Chapter 1 introduces students to the 10 most important principles of economics which are then found throughout the book. * Chapter 3 is an early and accessible introductory discussion of one of economics' most powerful and universal insights: how people gain from comparative advantage and trade. This enables professors to include international applications at the beginning of the course. * Chapters 4-9, common to both splits, are concise and focus on Demand and Supply and its applications. * In Chapter 6, economics' most basic tool, supply and demand analysis, is put to work early to analyze the effect of real government policies. * Chapters 7, 8, and 9 expand the coverage of supply and demand to show what market outcomes mean to different groups of people and then use it to analyse taxation, the gains/losses from international trade, and explain the efficiency of markets. * Quick quizzes, case studies, "In the News" excerpts, "FYI" boxes, and end-of-chapter problems and applications are rich.
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The Economist August 23rd 1997 "Mr Mankiw has produced something long overdue: an accessible introduction to modern economics. By writing more in the style of a magazine than a stodgy textbook and explaining even complex ideas in an intuitive, concise way, he'll leave few students bored or bewildered. A second innovation is the book's structure and emphasis, which reflects today's economic realities and economists' understanding. Most refreshing, though, is the book's even-handedness. Mr Mankiw seems to revel in setting out how different schools of thought have contributed to economists' current state of knowledge. If, as it deserves, it becomes popular with the millions of students who take introductory economics, tomorrow's graduates might not only understand economics. They might even enjoy it." The Wall Street Journal September 22nd 1997 "Professor Mankiw wins good reviews for clarity and readability." USA Today December 1st 1997 "...I must report that Mankiw's Principles of Economics is a grand success...Mankiw succeeds because he does not evade the difficult concepts required for a solid understanding of economics." Fortune November 24th 1997 "The most talked-about economics text of our time...will likely teach the next several generations of undergraduates the laws of supply and demand."
Table of Contents
Part I: Introduction. Ten Principles of Economics. Thinking Like an Economist. Interdependence and the Gains from Trade. Part II: Supply and Demand I: How Markets Work. The Market Forces of Supply and Demand. Elasticity and Its Application. Supply, Demand, and Government Policies. Part III: Supply & Demand II: Markets and Welfare. Consumers, Producers, and the Efficiency of Markets. Application: The Costs of Taxation. Application: International Trade. Part IV: The Economics of Public Sector. Externalities. Public Goods and Common Resources. The Design of the Tax System. Part V: Firm Behaviour and the Organisation. The Costs of Production. Firms in Competitive Markets. Monopoly. Oligopoly. Monopolistic Competition. Part VI: The Economics of Labour Markets. The Markets for Factors of Production. Earnings and Discrimination. The Distribution of Income. Part VII: Advanced Topic. The Theory of Consumer Choice. Part VIII: The Data of Macroeconomics. Measuring a Nation's Income. Measuring the Cost of Living. Part IX: The Real Economy in the Long Run. Production and Growth. Saving, Investment, and the Financial System. The Natural Rate of Unemployment. Part X: Money and Prices in the Long Run. The Monetary System. Inflation: Its Causes and Costs. Part XI: The Macroeconomics of Open Economies. Open-Economy Macroeconomics: Basic Concepts. A Macroeconomic Theory of the Open Economy. Part XII: Short-Run Economic Fluctuations. Aggregate Demand and Aggregate Supply. The Influence of Monetary and Fiscal Policy on Aggregate Demand. The Short-run Tradeoff between Inflation and Unemployment Part XIII: Final Thoughts. Five Debates Over Macroeconomic Policy.
Principles of Economics by N. Gregory Mankiw
N. Gregory Mankiw
Used - Very Good
Cengage Learning, Inc
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