Advances In Marketing Customer Relationship Management And E-Services Ser Books

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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Author: Blanca Migulezjuan

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Big Data Marketing Strategies for Superior Customer Experience

Author: Jose Ramon Saura

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Handbook of Research on Technology Applications for Effective Customer Engagement

Author: Norazah Mohd Suki

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Author: Dincer Atli

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Cases on Social Justice in China and Perspectives on Chinese Brands

Author: Youssef Elhaoussine

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Influencer Marketing Applications Within the Metaverse

Author: Rohit Bansal

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Applications of Neuromarketing in the Metaverse

Author: Monika Gupta

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Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Author: Aluwani Maiwashe-Tagwi

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Confronting Security and Privacy Challenges in Digital Marketing

Author: Paulo Botelho Pires

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Global Perspectives on the Strategic Role of Marketing Information Systems

Author: Jose Melchor Medina-Quintero

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Global Applications of the Internet of Things in Digital Marketing

Author: Arshi Naim

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Innovations in Digital Branding and Content Marketing

Author: Subhankar Das

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Improving Marketing Strategies for Private Label Products

Author: Yusuf Arslan

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Author: Jose Duarte Santos

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Global Observations on the Interplay Between Service Quality and Customer Delight

Author: Sarmistha Sarma

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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Author: Hans Ruediger Kaufmann

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Examining Cultural Perspectives in a Globalized World

Author: Richard Brunet-Thornton

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Global Developments in Nation Branding and Promotion

Author: Andreas Masouras

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Strategies and Tools for Managing Connected Consumers

Author: Ree Chan Ho

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Advanced Digital Marketing Strategies in a Data-Driven Era

Author: Jose Ramon Saura

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Advances In Marketing Customer Relationship Management And E-Services Ser Books

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