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Books by Alvin J Silk

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Response set and the Measurement of Self-designated Opinion Leadership

Response set and the Measurement of Self-designated Opinion Leadership

Author: Alvin J Silk

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Structure of Repeat Buying for new Packaged Goods

Structure of Repeat Buying for new Packaged Goods

Author: Alvin J Silk

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The use of Preference and Perception Measures in new Product Development

The use of Preference and Perception Measures in new Product Development

Author: Alvin J Silk

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Structure of Repeat Buying for new Packaged Goods

Structure of Repeat Buying for new Packaged Goods

Author: Alvin J Silk

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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Author: Alvin J Silk

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What Is Marketing?

What Is Marketing?

Author: Alvin J Silk

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What Is Marketing?

What Is Marketing?

Author: Alvin J Silk

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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)

Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)

Author: Alvin J Silk

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