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Books by Jean-Jacques Lambin

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Market-Driven Management

Market-Driven Management

Author: Jean-Jacques Lambin

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Optimal Competitive Marketing Behavior in Oligopoly

Optimal Competitive Marketing Behavior in Oligopoly

Author: Jean-Jacques Lambin

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Marketing Strategy

Marketing Strategy

Author: Jean-Jacques Lambin

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Market-driven Management

Market-driven Management

Author: Jean-Jacques Lambin

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Strategic Marketing Management

Strategic Marketing Management

Author: Jean-Jacques Lambin

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