Books by Morris B Holbrook

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The Semiotics of Consumption

Author: Morris B Holbrook

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Macromarketing Applications, Part I

Author: Morris B Holbrook

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Inspirational Applications, Part II

Author: Morris B Holbrook

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Macromarketing Applications, Part II

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Qualitative Methods, Part III

Author: Morris B Holbrook

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Qualitative Methods, Part I

Author: Morris B Holbrook

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Quantitative Methods

Author: Morris B Holbrook

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Quantitative Methods

Author: Morris B Holbrook

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Radical Experiential Views

Author: Morris B Holbrook

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Traditional Decision-Oriented Approaches

Author: Morris B Holbrook

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Qualitative Methods, Part III Subjective Personal Introspection

Author: Morris B Holbrook

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Qualitative Methods, Part I

Author: Morris B Holbrook

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Macromarketing Applications, Part II Marketing versus Consumer Research

Author: Morris B Holbrook

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Marketing Applications Branding, Communications, and Strategy

Author: Morris B Holbrook

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Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions

Author: Morris B Holbrook

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Traditional Decision-Oriented Approaches

Author: Morris B Holbrook

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Nostalgia and Age-Related Preferences

Author: Morris B Holbrook

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Inspirational Applications, Part I Marketing Education

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Nostalgia and Age-Related Preferences

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Esthetics and Tastes, Part II

Author: Morris B Holbrook

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Books by Morris B Holbrook

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