100 Ways to Create a Great Ad by Tim Collins

100 Ways to Create a Great Ad by Tim Collins

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

"Accessible introduction to creative advertising; presents methods and examples of concept creation" - Bookseller Buyer's Guide

Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).

SKU	Unavailable
ISBN 13	9781780671680
ISBN 10	1780671687
Title	100 Ways to Create a Great Ad
Author	Tim Collins
Condition	Unavailable
Binding Type	Paperback
Publisher	Orion Publishing Co
Year published	2014-08-04
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable