The 22 Immutable Laws of Branding by Al Ries
This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Hoover, Xerox and Kleenex and you're thinking brands in the biggest and most lucrative sense. Renowned marketing stragegist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this cut-throat environment, organized in an authoritative yet pithy book that can be read and digested in the course of an airplane journey. E.g. *The Law of the Word -- A brand should focus on owning a word in the mind. *The Law of Consistency -- brands are not built overnight. *The Law of Change -- Brands can be changed. But be careful.
Al Ries is one of the world's best known marketing strategists and with Jack Trout the author of 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing, and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries. They live in the USA.
| SKU | Unavailable |
| ISBN 13 | 9780002570459 |
| ISBN 10 | 0002570459 |
| Title | The 22 Immutable Laws of Branding |
| Author | Al Ries |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers |
| Year published | 1999-04-06 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |