The 4G Mobile Revolution by Olaf Swantee
Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history.
"EE was one of biggest brand launches of the past five yearsOlaf and Stuart, central characters in its success, narrate the story with aplomb. This is a candid and highly readable account of an ambitious project, offering valuable learnings for marketers, communicators and business leaders alike. The EE campaign exemplifies vision, rigorous focus and adept execution." * Danny Rogers - Editor in Chief, PR Week and author of 'Campaigns that Shook the World' *
"Many books could be written about how the mobile communications industry grew from a cottage industry making car phones for affluent businessmen to the most transformative technology since the invention of the micro-processor. "The 4G Mobile Revolution", is Olaf Swantee's diary of how EE was formed from the merger of Orange and T-Mobile. Swantee has collaborated with another insider, ex-EE Director of Communications and Corporate Affairs Stuart Jackson, to produce a book that will find its natural home in business school classrooms and the Kindles and briefcases of thrusting young Turks eager to find out what management skills are required to make an effective CEO. Swantee gives the reader an enticing peek behind the curtain of the EE story - from clandestine war rooms in a London hotel planning the top secret merger to establishing the EE brand itself." * Ian White - Owner and Publisher, Mobile News *
"Many books could be written about how the mobile communications industry grew from a cottage industry making car phones for affluent businessmen to the most transformative technology since the invention of the micro-processor. "The 4G Mobile Revolution", is Olaf Swantee's diary of how EE was formed from the merger of Orange and T-Mobile. Swantee has collaborated with another insider, ex-EE Director of Communications and Corporate Affairs Stuart Jackson, to produce a book that will find its natural home in business school classrooms and the Kindles and briefcases of thrusting young Turks eager to find out what management skills are required to make an effective CEO. Swantee gives the reader an enticing peek behind the curtain of the EE story - from clandestine war rooms in a London hotel planning the top secret merger to establishing the EE brand itself." * Ian White - Owner and Publisher, Mobile News *
Olaf Swantee is the former CEO of EE, the UK's leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group's Europe division, which covered a mobile & fixed, €12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company's purchasing and supply chain function worldwide.
Stuart Jackson is a corporate communications expert with over 15 years of experience in industry. He is currently vice-president of communications at Nissan Europe and has held senior roles beforehand with EE and Orange.
| SKU | Unavailable |
| ISBN 13 | 9780749479398 |
| ISBN 10 | 0749479396 |
| Title | The 4G Mobile Revolution |
| Author | Olaf Swantee |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2016-08-03 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |