ISE Business Research Methods by Pamela Schindler
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/
| SKU | Unavailable |
| ISBN 13 | 9781260091861 |
| ISBN 10 | 1260091864 |
| Title | ISE Business Research Methods |
| Author | Pamela Schindler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education |
| Year published | 2018-05-16 |
| Number of pages | 1280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |