The Art of Choosing by Sheena Iyengar
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously importantShe is someone we need to listen to Atul Gawande, author of BETTER and COMPLICATIONS ** 'No one asks better questions, or comes up with more intriguing answers Malcolm Gladwell, author of THE TIPPING POINT
Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.
| SKU | Unavailable |
| ISBN 13 | 9781408702628 |
| ISBN 10 | 1408702622 |
| Title | The Art of Choosing |
| Author | Sheena Iyengar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 2010-04-01 |
| Number of pages | 352 |
| Prizes | Short-listed for Financial Times/Goldman Sachs Business Book of the Year Award 2010 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |