Absolut by Carl Hamilton
This book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.
Carl Hamilton is one of Sweden's most provocative and original literary voices. He is a television host of the critically acclaimed show Dilemma, a political commentator and a columnist for Scandinavia's largest popular newspaper, Aftonbladet. In the tradition of Sweden's great nineteenth century writer, August Strindberg, Hamilton uses black wit to expose public hypocrisy.
| SKU | Unavailable |
| ISBN 13 | 9781587991370 |
| ISBN 10 | 1587991373 |
| Title | Absolut |
| Author | Carl Hamilton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2002-04-22 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |