Acid by David Black

Acid by David Black

There are many challenges facing business corporations today-the pandemic we have barely moved on
from, economic recession, rapid changes in consumer behaviour and technological and competitive disruptions. These challenges stick out like the visible tip of an iceberg, while culture, the biggest challenge, is like the slow-moving, gigantic mass that lurks deep under the surface. We cannot deal sufficiently with superficial problems if we do not understand the depths that drive them.

'Culture eats strategy for breakfast' is a widely accepted saying in the business world, often attributed to Peter Drucker. This is as true for corporate India as it is for its consumers. Yet, we spend more time and money studying our consumers and their cultures than we do ourselves.

The Company We Keep is a market research-based exploration of Indian corporate culture. It looks beyond the glamour and jargon of the business world to individual stories that share real personal insights into the aspirations, vulnerabilities, pressures and possibilities of corporate careers and lives. These are urgent conversations we need to keep having as we reflect, review and decide where we can go from here.

SKU	Unavailable
ISBN 13	9781901250114
ISBN 10	1901250113
Title	Acid
Author	David Black
Series	Vision Investigations
Condition	Unavailable
Binding Type	Paperback
Publisher	VISION Paperbacks
Year published	1997-12-01
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable