Adland by Mark Tungate
Explore the advertising landscape from a global perspective.
"Immensely readable" * Sir Martin Sorrell, CEO, WPP *
"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." * Sir Alan Parker *
"A great story: full of character, fun and life." * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi *
"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." * Washington Olivetto, President, W/Brasil *
"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." * Irish Times *
"Must-read for anyone interested in the advertising industry." * Editors’ Choice Summer 2013, Journal of Multidisciplinary Research *
"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." * Sir Alan Parker *
"A great story: full of character, fun and life." * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi *
"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." * Washington Olivetto, President, W/Brasil *
"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." * Irish Times *
"Must-read for anyone interested in the advertising industry." * Editors’ Choice Summer 2013, Journal of Multidisciplinary Research *
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
| SKU | Unavailable |
| ISBN 13 | 9780749464318 |
| ISBN 10 | 0749464313 |
| Title | Adland |
| Author | Mark Tungate |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2013-07-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |