Advanced Brand Management -- 3rd Edition by Paul Temporal

Advanced Brand Management -- 3rd Edition by Paul Temporal

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

Dr Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach.

SKU	Unavailable
ISBN 13	9780857195890
ISBN 10	0857195891
Title	Advanced Brand Management -- 3rd Edition
Author	Paul Temporal
Condition	Unavailable
Binding Type	Hardback
Publisher	Harriman House Publishing
Year published	2019-02-25
Number of pages	302
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable