Advertising Account Planning by Sarah Turnbull
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework."With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign developmentThe expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."
Lisa C. Troy, Texas A&M University
Sarah Turnbull PhD, MBA, MSc, FCIM, DipM, FHEA is a Professor in Marketing at the University of Portsmouth.
Larry D. Kelley is an educator, author and advertising professional. His areas of specialization include brand communication management, planning and strategy.
Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 28 books.
| SKU | Unavailable |
| ISBN 13 | 9781032164601 |
| ISBN 10 | 1032164603 |
| Title | Advertising Account Planning |
| Author | Sarah Turnbull |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2023-09-20 |
| Number of pages | 276 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |