Advertising as Communication by Gillian Dyer
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation' - Journal of Educational Television
| SKU | Unavailable |
| ISBN 13 | 9780415027816 |
| ISBN 10 | 0415027810 |
| Title | Advertising as Communication |
| Author | Gillian Dyer |
| Series | Studies In Culture And Communication |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1982-11-18 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |