Advertising by Chris Fill

Advertising by Chris Fill

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. The company develops teaching and learning materials related to marketing, communications and corporate reputation. He has authored many books, including his internationally recognised Marketing Communications text. The company also provides training, evaluation, project management and consultancy services for a variety of organisations. Formerly a Principal Lecturer at the University of Portsmouth, Chris is now an Advisory Professor at Poitiers Business School, is associated with the Institute of Practitioners’ of Advertising, and is a Fellow and former Senior Examiner at the Chartered Institute of Marketing. www.fillassociates.co.uk.

 

Graham Hughes is a former Principal Lecturer at Leeds Business School, Leeds Metropolitan University where he taught marketing communications, advertising and media strategy and brand management at undergraduate, postgraduate and professional levels. He has taught extensively on international programmes in China, Malaysia, India and southern Africa. He is now a freelance tutor and writer in marketing communications.

 

 

Scott De Francesco PhD., has designed and taught innovative communications-based study programmes at universities in the United Kingdom, the United States and Australia. In addition to an expertise in advertising, he collaborates on international film projects for the Museum of Modern Art (NY) and has made original film translations for the Janus/Criterion foreign films collection. He has also served as media planner for a subsidiary of Ogilvy & Mather. He lives in New York City.

 

 

 

SKU	Unavailable
ISBN 13	9780273760894
ISBN 10	0273760890
Title	Advertising
Author	Chris Fill
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2012-09-24
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.