Advertising by Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.| SKU | Unavailable |
| ISBN 13 | 9780273634355 |
| ISBN 10 | 0273634356 |
| Title | Advertising |
| Author | Frank Jefkins |
| Series | Frameworks Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2000-02-21 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |