Advertising by George Felton
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
"Comprehensive... A thorough and informative study." -- Adbrands.net
"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice
"The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- Choice
George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.
| SKU | Unavailable |
| ISBN 13 | 9780393731590 |
| ISBN 10 | 0393731596 |
| Title | Advertising |
| Author | George Felton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | WW Norton & Co |
| Year published | 2006-03-28 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |