Advertising by William Wells
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
Wells, William: -
William Wells graduated from Hamilton College, served aboard a naval destroyer, and has worked as a radio disc jockey, newspaper staff writer, author of an internationally syndicated comic strip, speechwriter for the governor of Michigan, and marketing agency executive before founding a custom publishing company.
| SKU | Unavailable |
| ISBN 13 | 9780130162052 |
| ISBN 10 | 0130162051 |
| Title | Advertising |
| Author | William Wells |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 1991-12-23 |
| Number of pages | 732 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |