Advertising Campaign Planning by Jim Avery
This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.| SKU | Unavailable |
| ISBN 13 | 9781887229418 |
| ISBN 10 | 1887229418 |
| Title | Advertising Campaign Planning |
| Author | Jim Avery |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Inc |
| Year published | 2010-07-08 |
| Number of pages | 328 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |