Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty

Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

SKU	Unavailable
ISBN 13	9781292262062
ISBN 10	1292262060
Title	Advertising & IMC: Principles and Practice, Global Edition
Author	Sandra Moriarty
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2019-01-01
Number of pages	664
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.