Advertising Management by Rajeev Batra
Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.| SKU | Unavailable |
| ISBN 13 | 9780133057157 |
| ISBN 10 | 0133057151 |
| Title | Advertising Management |
| Author | Rajeev Batra |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1996-01-22 |
| Number of pages | 754 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |