Advertising Media Planning by Larry Kelly
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.| SKU | Unavailable |
| ISBN 13 | 9780765626363 |
| ISBN 10 | 0765626365 |
| Title | Advertising Media Planning |
| Author | Larry Kelly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Inc |
| Year published | 2011-12-17 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |