The Adweek Copywriting Handbook
The Adweek Copywriting Handbook
Regular price
Checking stock...
Regular price
Checking stock...
The feel-good place to buy books
- Free UK delivery over £5
- 10% off preloved books when you join +Plus
- Buying preloved emits 46% less CO2 than new
- Give your books a new home - sell them back to us!
The Adweek Copywriting Handbook by Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
| SKU | Unavailable |
| ISBN 13 | 9780470051245 |
| ISBN 10 | 0470051248 |
| Title | The Adweek Copywriting Handbook |
| Author | Joseph Sugarman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2007-01-02 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |