Agile Marketing by Jeff Julian

Agile Marketing by Jeff Julian

Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. These tools should allow our team to monitor our strategy, organize the development of our content, and provide the internal metrics we need to show our executive teams the cost associated with developing meaningful content. We need to be more agile. For nearly 15 years, Jeff Julian has used Agile processes to manage hundreds of software projects. These projects scaled from small teams with simple web applications, all the way up to large teams creating mission critical systems for the enterprise. These tools have proven useful for managing projects that last over an extended period, deliver assets frequently, and adapt to the changes that occur in the business. Content Marketing, when viewed with the original intent of the phrase based on practitioners who have seen success with the model, has many core aspects that align with the Agile process. Since the launch of his online community in 2003, Jeff taught individuals and organizations how to use Agile planning tools to break up work, prioritize ideas, and deliver great posts based on the desires of the audience. In this book, Jeff will show you how to adopt these Agile Marketing techniques and build up the endurance of your Content Marketing efforts so you can deliver assets to your audience while maintaining a pace that you can sustain over time.

Jeff Julian has been a full-time teacher in western New York State for 32 years. He has spent the last 28 of those at his current school, with the last 27 as the head of his social-studies department. Throughout his career, Mr. Julian mentored new teachers in his department, wrote and implemented new curriculum for the state, made presentations to prospective teachers, and held training sessions for faculty members in effective instructional techniques. In addition to his full-time high-school teaching position, Mr. Julian also serves as an adjunct instructor, teaching public speaking in a college communications department.

SKU	Unavailable
ISBN 13	9780997165319
ISBN 10	0997165316
Title	Agile Marketing
Author	Jeff Julian
Condition	Unavailable
Binding Type	Paperback
Publisher	Squared Digital
Year published	2016-01-13
Number of pages	392
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable