All about Them by Bob Burg
In the spirit of business bestsellers such as The Compound Effect and The Power of Being Yourself, an in-demand marketing and branding expert explores a simple idea which produces profound results: how focusing on others leads to success.
Jim Pawlak's "Biz Books" column, 8/21/16 "Turkel identifies the dynamics of today's consumer..He speaks to the emotional part of the buying experience."
In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.www.bruceturkel.com
| SKU | Unavailable |
| ISBN 13 | 9780738219202 |
| ISBN 10 | 0738219207 |
| Title | All about Them |
| Author | Bob Burg |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Hachette Books |
| Year published | 2016-09-06 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |